Exceptional By Design- Buick GMC
The Ask: Develop a social media influencer program for the 2024 Buick Envision that addresses "false familiarity"
The Problem: 'False familiarity' - Despite Buick's premium offerings, there exists a disparity in perception between the brand's new identity and consumer expectations
The Solution: Invite people to see themselves in luxury
What did I do?
Graphic Design, Art Direction
The contents on this website is confidential. I kindly ask that you refrain from downloading or using it for public or personal purposes. Thank you for your understanding.
*For confidentiality purposes, a significant portion of the content employs fictitious names and characters to represent real information.
LUXURY IS PERSONAL
Luxury goes beyond the price tag and material possessions.
It is about the personal connection, the story behind it, and how it enhances an individual's journey.
This storyboard serves as an example of how content created at the "Exceptional by Design" influencer event will take shape.
This program celebrates our core influencers and their unique content creation styles. We've developed this storyboard to showcase how influencers can integrate Buick's brand guidelines while maintaining their own authentic voice and creative vision.
The "Through The Lens" program is a series titled Buick Sponsored Influencer Produced Videos - this series features our core influencers, each a design specialist on social media platforms like Instagram, TikTok, and Youtube.
Utilizing both long-form and short-form content formats, the series showcases their design expertise and aligns with Buick's philosophy of elevating the beauty in every moment. The long-form YouTube content will provide a world-class learning experience, delving deep into each influencer's area of expertise.
Season 1: The Lux Personal Assistance
An influencer with portfolio constantly juggling projects and client meetings who drive the 2024 Buick Envision to on the go,
The technology features free them to make calls and respond to messages And with the 30-inch screen transforms into a workspace, allowing them to navigate their tasks, all while on the road. The vehicle isn't just a car; it's their personal assistant
Season 2: Design Forward
These multifaceted designers use for creative vision spills over into every aspect of their daily task, from their work at the design studio to their concept stores. the beautiful interior with the spacious trunk and back seat transforming into a haven for their creativity.
From fabric, paint samples, and even prototype models – all find a secure and organized storage.
Season 3: Unexpected Places
An influencer’s distinctive vision redefines our understanding of design, prompting them to discover premium where they least expect it. With the exceptional material of the vehicle, the influencer exploration of design extends seamlessly into the realm of automotive luxury. All while embracing the outstanding material looks and feels of the vehicle.
Season 4: Be Your Own Canvas
The influencer embodies individuality, encouraging others to define premium on their terms and express themselves authentically through their creative journey.
Utilizing the 2024 Buick as their vehicle of exploration, the influencer captures the world through a lens of luxury, leveraging the premium perspective of the moonroof and the inherent elegance of the car itself to showcase the breathtaking landscapes and moments of inspiration they encounter along the way.
"Through The Lens" dives deep into the world of masterful design, offering educational content led by our core group of expert designers and architects. The series will highlight the creation process and the elements that contribute to a premium look and feel.
*The mockup teaser
*Please note that this presentation deck contains confidential information, including details about features, data, photos, images, and the upcoming 2024 new Buick vehicle.