Recharge.Connect.Explore.

Problem: Elevate Motel Six's brand among Black and Latino communities with "welcoming, friendly, and modern" attributes, driving consideration, preference, stays, and revenue. We are positioning Motel Six as the ultimate "brand for me" while planning accommodations centered around music Festivals

Solution: Recharge. Connect. Explore. Motel 6: Where Every Journey Begins, inspiring people to travel, recharge their spirits, and connect with new communities along the way